Article Marketing to Drive Traffic

The article discusses using Article Marketing to Drive Traffic to your website.

Article marketing to drive traffic is where you write original articles on a subject related to your website content and then submit them to a directory of articles that are searchable.

Once approved by the article directory, the article is published on the directory and other webmasters or publishers can re-print your article on their website. At the bottom of your article is a paragraph that contains your bio information and links back to your site.

When another webmaster re-prints your article, he or she must agree to leave your bio information and links intact including a link back to your website.

Articles found in directories also get searched and indexed by Google and it's not uncommon for your article to be found through a key word search in Google.

Using the appropriate keyword phrases in your article can also help to get it found in the search engines.

The links you place in your bio information become back links to your website which helps in your Google rankings.

I've used article marketing as a way to build back links and traffic to my websites, however, it may be more effective for getting started building traffic and may not be necessary once the search engines begin to index your pages.

It is a good way to "prime the engine” so to speak to help the search engines find you. The direct traffic you get from your article marketing, however, may not be as much as you would hope for. I've written several articles and have seen some direct links in my web site statistics, but there may not be enough benefit to justify the time requirement.

Some popular article directories are EzineArticles.com, GoArticles.com.

Since the search engines may penalize you for duplicate content, I would not submit the same articles as the content on your website. This duplicate content may confuse the search engines resulting in lower page rankings.

Your time may be better spent continuing to focus on high quality unique content for your website. It may take longer, but ultimately this may be the best strategy for building traffic to your site.

 

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