Researching Keywords for Your Website

If you run a business and you advertise in the yellow pages, you know the importance of choosing the proper category for its entry in the telephone directory. In a phone book, your visitor looks for your listing under the category that they think will be the most likely place that you're listing will appear.

Choosing a set of keywords for a search engine is a little different. The point of having multiple keywords for your website is not to get you listed in multiple categories. Instead modern search engines like Google or Yahoo look for contextual relationships between the keywords you choose -- those parts of the definitions of those keywords that they share.

If your objective is getting people (lots of people) to find your website so they can buy your products, find your information or service, or click on your ads, then you must do some research about the keywords that you can use on your pages to make certain that you are found in the search engine results.

 

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